Video transcripts enable your content to reach a wider audience. They help search engines read the video content and ensure that it gets appropriately indexed, thus increasing the visibility of your videos. They also allow deaf and hard-of-hearing people and users in sound-sensitive environments to enjoy your videos. Closed captioning improves viewer comprehension and boosts engagement.

Increased Brand Awareness

Transcripts contain a variety of keywords that can be used to enhance content’s search engine friendliness. The best way to do this is to ensure their content is accessible to everyone, which can be achieved through video transcription. A video transcript can help increase the visibility of a video on the web and within your website or archive.  A video transcript is also a great addition to your content for viewers who prefer to watch videos with the sound turned off. Whether it’s not to disturb others in public, on a plane, at work, or simply because they prefer not to hear loud noises while viewing content, video transcripts allow these users to enjoy your content and find the information they are looking for. With crystal-clear audio, YouTube videos under an hour in length work best for transcripts. YouTube transcript generator increases your viewership and improves the overall experience for everyone involved.

Increased Search Engine Optimization (SEO)

Video SEO is essential since it makes your content more visible in search engine results and is a great way to attract people. Transcripts help with video SEO by making your videos more discoverable, which can lead to more traffic. Video transcriptions increase the shareability of your videos, which might increase the size of your audience. Viewers can easily share a clip or excerpt from the video without sharing the entire video, saving them time and effort. It also gives them more control over what they share and ensures that their audience gets the proper context and tone of voice.

In addition, video transcripts make it easier for people to find your content by allowing them to search for keywords within the text. Transcripts are also great for creating spin-off content, such as blog posts that analyze the information in the video or infographics that visualize crucial points. It helps you extend your video’s life and increase your audience engagement.

Increased Traffic

Video transcripts are a text-based content type that search engines can index. When transcribed correctly, they provide an excellent opportunity to target keywords you can’t reach with just a video alone. It can lead to increased SERP rankings and website traffic. Transcribed videos also make it possible to create subtitles (also known as closed captions) for your video content, which is another way to boost your online presence. Captions help viewers who cannot watch videos with sound due to environment, work settings, or other circumstances. They also help people with hearing impairments understand your content better.

Lastly, transcripts can be repurposed to become blog posts and other written content, increasing your site’s SEO-friendly content. Creating spin-off content also creates opportunities for backlinks, as other websites can link to your transcripts and videos. It can aid in reducing bounce rates, which are crucial in figuring out how well your website does on search engines. The longer people stay on your site, the better it will rank.

Increased Conversions

Video transcripts allow you to connect viewers with other content on your website. It can increase dwell time and ultimately lead to conversions. It also makes it easier for users to find and share your videos. The ability to understand the text in your video can also aid in lowering bounce rates, which search engines consider when ranking websites. Transcripts and closed captions also make your videos accessible to deaf people. There are over 466 million people worldwide with some hearing impairment, so it’s important to include accessibility options for these viewers to reach as broad an audience as possible.

Video transcription is an underused tool that offers several benefits for marketers and businesses. It boosts SEO by making your content more readable, improves user experience, increases engagement, enables repurposing, and provides link-building opportunities. As a result, it’s worth the investment to create transcribed videos for your business. Remember to avoid keyword stuffing, which can negatively impact your search engine rankings.

Increased Revenue

Video marketing has become one of the most popular ways to promote a business online. But with so many videos competing for attention, ensuring yours stands out is essential. Adding video transcription is an easy way to add more value to your videos and increase their visibility. Captioned videos received 12% more views than uncaptioned ones. Furthermore, viewers were 80% more likely to watch a video if a transcript was available. For search engine optimization, transcripts offer a plentiful source of keywords. And because videos aren’t always crawlable, having a transcription makes it easier for Google to index your site. Transcription also allows you to turn your videos into blog posts. And as we all know, a blog post is a powerful SEO tool in its own right. Plus, video transcripts can be repurposed for social media posts and other types of content, allowing you to reach an even wider audience. It is a win-win for any content marketer.