Rose Parade 2027: Dates, Tickets, Seating and Parade Highlights
Every New Year’s Day, millions of people look toward Pasadena, California. They come for one of the most beloved traditions in American history. The Rose Parade transforms the streets of Pasadena into a moving gallery of flowers, music, and wonder.
In 2027, this grand celebration returns with fresh energy and a heartfelt theme. Whether you are a first-time visitor or a longtime fan, this guide covers everything you need. You will learn about the dates, ticket options, seating areas, parade highlights, and how to make the most of your visit.
Key Event Details at a Glance
| Detail | Information |
| Event Name | 138th Tournament of Roses Parade |
| Date | Friday, January 1, 2027 |
| Start Time | 8:00 AM Pacific Time |
| Location | Pasadena, California |
| Starting Point | Orange Grove & Colorado Boulevards |
| Route Length | Approximately 5.5 miles |
| Theme | “Welcome” |
| Presenting Sponsor | Honda |
| Official Ticket Provider | Sharp Seating Company |
The 2027 Theme: “Welcome”
The theme for 2027 is “Welcome.” Tournament of Roses President Terry Madigan announced this theme after his official election to the position. The word itself carries deep meaning.
“The theme celebrates the simple joy of belonging,” the association stated. It speaks to warmth, family, chosen communities, and the feeling that everyone has a place. Floats, bands, and equestrian units will all reflect this spirit in creative and colorful ways.
This theme is especially fitting in today’s world. It invites people from all backgrounds to share a single, joyful moment together. Therefore, the 2027 edition promises to be one of the most emotionally resonant parades in recent memory.
Parade Route: Where to Watch
The parade travels along a 5.5-mile route through the streets of Pasadena. It begins at the corner of Orange Grove Boulevard and Colorado Boulevard. From there, it heads east along Colorado Boulevard all the way to Villa Street.
This route passes through some of Pasadena’s most recognizable neighborhoods. Spectators line the entire stretch, from the opening fanfare near Old Pasadena to the final floats near the Rose Bowl Stadium.
Here is a simplified breakdown of the route:
| Segment | Location | Notes |
| Start | Orange Grove & Colorado Blvd | Grand marshals lead here |
| Mid-Route | 700–1350 E. Colorado Blvd | Heavy grandstand seating |
| TV Cameras | Around Norton Simon Museum | Best photo spot |
| End | Villa Street near Rose Bowl | Final stretch |
Ticket Options and Pricing
Getting tickets early is one of the most important steps in planning your visit. Grandstand tickets sell out quickly each year. Sharp Seating Company is the official provider of grandstand seating and sells tickets directly to the public at face value.
Tickets typically go on sale in early February, roughly 11 months before the parade. This means you can start planning well in advance.
Grandstand Seating
Grandstand seats are installed along the parade route in five main areas. Each area offers a different view and comes at a slightly different price point. General grandstand tickets range from approximately $80 to $130, depending on location.
| Seating Area | Approximate Price | Best For |
| Area 1 (Orange Grove) | $109–$130 | Parade start, great for early arrivals |
| Area 2 (West Colorado) | $100–$120 | Good sightlines, near TV cameras |
| Area 3 (Mid-Route) | $90–$110 | Family-friendly, accessible |
| Area 4 (East Colorado) | $85–$100 | Less crowded, relaxed pace |
| Area 5 (Near Villa St) | $80–$95 | Budget-friendly, near Rose Bowl |
Additionally, wheelchair-accessible grandstand seating is available through Sharp Seating. Supply is limited, so booking early is essential. Three street-level areas also accommodate visitors with disabilities and up to four accompanying guests.
To purchase tickets, visit sharpseating.com or call 626-795-4171. You can also email [email protected] for assistance.
Free Curbside Viewing
Not every visitor needs a ticket. Curbside seating along the parade route is completely free. Pasadena city ordinance allows spectators to claim a spot along the curb starting at noon on December 31, 2026 — the day before the parade. However, overnight camping along the route comes with specific restrictions that you should review on the Tournament of Roses website before arriving.
The free viewing experience is vibrant and festive. Many families bring blankets, chairs, and snacks and enjoy the parade from street level.
Private Tour Packages
Several travel companies offer all-inclusive packages for the parade. For example, one San Diego-based tour provides transportation, reserved seating, and snacks for around $199 per person. Larger multi-night packages from travel companies start at roughly $1,700 to $4,985 per person and include hotel stays, float tours, and Rose Bowl Game tickets. These packages are popular with out-of-town visitors who want a stress-free experience.
Important 2027 Policy: Clear Bag Rule
The Tournament of Roses is enforcing a clear bag policy for all 2027 parade events. Every bag you bring must be clear, transparent, and within the permitted size. This rule applies to grandstand seats and all related events. Plan your packing carefully so you are not turned away at entry.
Parade Highlights to Look Forward To
The Rose Parade is far more than flowers on wheels. It is a multi-sensory event that combines artistry, athleticism, and music into one continuous experience. Here is what makes the 2027 edition particularly exciting.
Floral Floats
Floats are the heart of the parade. Each one is decorated entirely with natural materials — flowers, seeds, bark, leaves, and other organic elements. No artificial materials are permitted on the visible surfaces. Builders and volunteers spend months crafting these moving masterpieces.
The 2027 theme of “Welcome” has already inspired some stunning designs. Princess Cruises, for instance, will return as an official participant with a float themed “Welcome Aboard, Find Your Story.” The design features scenes from Alaska, Japan, Australia, and Europe, all woven together under the universal idea of a warm welcome.
Marching Bands
Spirited marching bands from around the world perform throughout the parade. These groups represent schools, communities, and countries. Their music fills the entire route with energy that you can feel in your chest. The bands are chosen through a competitive application process, and only the finest groups earn a spot in the lineup.
Equestrian Units
High-stepping horses and their riders bring elegance and tradition to the event. Equestrian units have been part of the parade for well over a century. They represent everything from western heritage groups to international riding clubs.
Pre-Parade Events Worth Attending
The parade itself is just one part of a larger celebration. Several events take place in the days leading up to January 1.
Bandfest
Bandfest takes place at Robinson Stadium in Pasadena. It gives marching bands a chance to perform full routines for an audience before the big day. Tickets are sold online only. This is a fantastic option for music lovers and families with children who love performances.
Floatfest
Floatfest, also called the Rose Parade Showcase, takes place after the parade concludes. Visitors can walk among the floats up close and appreciate the incredible detail of each floral design. The event is open to the general public and welcomes seniors and visitors with disabilities.
Equestfest
Equestfest is a dedicated showcase for the equestrian units. It gives audiences a front-row view of the horses and riders who will march in the parade. This event is particularly popular with families and horse enthusiasts.
Getting to Pasadena: Transport Tips
Pasadena streets become extremely congested on parade day. Driving is not recommended unless absolutely necessary. Instead, several convenient alternatives are available.
Metro Rail offers easy access to the parade route. The Memorial Park, Lake, and Allen stations all fall within short walking distance of Colorado Boulevard. Metro will also run additional bus service to areas near the parade route and the Rose Bowl.
If you are arriving from San Diego or another region, coach bus tours are widely available. Many depart as early as 4:00 AM on January 1 to ensure you arrive before the 8:00 AM start.
| Transport Option | Nearest Stop / Note |
| Metro Rail (A Line) | Memorial Park, Lake, Allen stations |
| Metrolink | Multiple regional connections |
| Coach Bus Tours | Various departure cities |
| Parking (Reserved) | Purchase in advance via Sharp Seating |
| Rideshare | Drop-off zones designated by the city |
There is no parking on the parade route itself. Reserved parking spots can be purchased through Sharp Seating when you buy your grandstand tickets.
Where to Stay in Pasadena
Hotels near the parade route book up fast. You should reserve accommodations as early as possible — ideally months in advance. Consider your viewing zone when choosing where to stay.
For the western end of the route and Old Pasadena dining, the Courtyard Los Angeles Pasadena/Old Town is a popular choice. The Westin Pasadena suits visitors who prefer a central civic location. The Pasadena Hotel and Pool sits directly on the Colorado Boulevard route. For a quieter experience slightly farther from the action, the Langham Huntington is a luxurious option.
Rose Bowl Game 2027
The 113th Rose Bowl Game, presented by Prudential, also takes place on January 1, 2027. This year it serves as a College Football Playoff Quarterfinal. Kickoff is scheduled for either 1:00 PM or 5:00 PM Pacific Time. Tickets are available through Ticketmaster. A maximum of four tickets per person was allowed during the initial public sale.
Many visitors combine the parade and the game into a single incredible day. Tour packages that include both events are available through official hospitality partner On Location.
What to Bring on Parade Day
Preparation makes a huge difference in your enjoyment of the event. Here is a practical checklist:
- A clear bag that complies with the 2027 policy
- Warm layers (Pasadena mornings in January can be cool)
- Comfortable, closed-toe shoes
- Sunscreen for later in the morning
- Water and snacks
- Your printed or digital ticket
- A valid photo ID
- A portable phone charger
- A small blanket or cushion for bleacher comfort
- Cash for street vendors
Stadium seats and large backpacks are generally not permitted. Travel light and arrive early.
Tips for First-Time Attendees
First-timers often underestimate how early they need to arrive. Grandstand ticketholders are advised to be in their seats by 7:00 AM, one hour before the 8:00 AM start. Gates open earlier, and the energy along the route builds rapidly.
Additionally, if you have reserved grandstand seats, your view is already guaranteed. However, if you plan to watch from the curb, arriving late on December 31 may still secure a decent free spot.
For the best photo opportunities, the area near the Norton Simon Museum on Colorado Boulevard is directly in front of television cameras. This stretch offers excellent sightlines and a festive atmosphere.
Conclusion
The Rose Parade 2027 is shaping up to be one of the most meaningful events in the parade’s long history. With the heartfelt theme of “Welcome,” stunning floral floats, world-class marching bands, and graceful equestrian units, this celebration is truly one of a kind.
The event takes place on Friday, January 1, 2027, starting at 8:00 AM along Colorado Boulevard in Pasadena. Grandstand tickets range from around $80 to $130 and are available through Sharp Seating Company. Free curbside viewing is also available for those who arrive the day before. Pre-parade events like Bandfest, Floatfest, and Equestfest add even more value to the experience. Remember to follow the clear bag policy, arrive early, and plan your transportation in advance.
Whether you watch in person or from your television, the Rose Parade delivers an experience that is warm, joyful, and deeply American. Start planning now, and make 2027 the year you witness this iconic tradition firsthand.
Frequently Asked Questions
When is the Rose Parade 2027?
The parade takes place on Friday, January 1, 2027. It begins at 8:00 AM Pacific Time.
Where does the Rose Parade 2027 start?
The parade starts at the corner of Orange Grove Boulevard and Colorado Boulevard in Pasadena, California.
How long is the Rose Parade route?
The route is approximately 5.5 miles long. It runs east along Colorado Boulevard to Villa Street.
What is the 2027 Rose Parade theme?
The official theme is “Welcome.” It celebrates belonging, family, friendship, and community.
How much do Rose Parade grandstand tickets cost?
Tickets typically range from $80 to $130, depending on the seating area. Prices are set by Sharp Seating Company, the official ticket provider.
Where can I buy Rose Parade 2027 tickets?
Tickets are available through Sharp Seating Company at sharpseating.com, by phone at 626-795-4171, or by email at [email protected].
Is there free viewing at the Rose Parade?
Curbside spots along the parade route are free. Spectators may claim a space starting at noon on December 31, 2026.
What is the clear bag policy for 2027?
All bags brought to parade events must be clear and transparent. This policy applies to grandstand seating and all related events.
Is wheelchair-accessible seating available?
Wheelchair-accessible grandstand seating is sold through Sharp Seating Company. Three street-level areas also accommodate people with disabilities and up to four guests each.
Can I attend both the Rose Parade and the Rose Bowl Game on the same day?
Both events take place on January 1, 2027. Tour packages that include both are available through official hospitality partner On Location and other travel providers.